CableFAX Announces The Most Powerful Women in Cable 2010
Cable FAX honors and ranks the most powerful women in cable operations, programming, sales and technology in its "Leading Women in Cable" issue.
CableFAX's annual ranking of the most powerful women in cable not only showcases the professional successes, promotions and achievements of cable’s leading women, but it also looks at the whole picture of each of these standout stars.
Scripps Networks Interactive applauds all of the honorees for outstanding leadership in our industry, and are especially proud of our own:
16. Brooke Johnson
President, Food Network/Food Category Team Leader, Scripps Networks
At Food, Johnson’s newly expanded role reflects the focus Scripps is placing on reaching consumers broadly in its core categories.
Johnson on Challenges: "Food Network has transcended from a media brand to a powerful consumer brand. Our challenge is to identify and exploit suitable, relevant areas to build upon that strength with the goal of expanding the food category."
18. Lynne Costantini
EVP, Affiliate Sales & Marketing Scripps Networks, Scripps Networks
Costantini cut her teeth at Time Warner Cable before moving to Scripps Networks where she oversees network distribution and development strategies.
Costantini on Seeing Both Sides: "Having been on the operator side for so many years, I also have a deep appreciation for the value of quality programming and strong media brands in helping attract cable customers, reduce churn and generate local ad sales revenue."
28. Kathleen Finch
GM/SVP, HGTV, Scripps Networks
Finch took the reins this fall at HGTV after a successful turn at DIY Network, where she shepherded key partnerships.
Finch on Branding: "A surprise door-knock by an HGTV star, an ambush make-over arranged by a best friend, the chance to get your entire home redecorated – provided you let online votes make all the design decisions. My focus this year will be experiences that bring the HGTV brand to life in new ways."
36. Laureen Ong
President, Travel Channel, Scripps Networks
Ong is responsible for guiding and expanding the Travel Channel brand. This includes building brand strategy, developing additional programming and talent to increase ratings and creating new business opportunities for Travel Channel.
Ong on Team-Building: "Building great teams has got to be the most rewarding and enjoyable part of my job. I have been fortunate to have been associated with a number of impressive organizations and accomplishments — none of that would have been possible without great teams."
SVP Marketing, Creative Services & Brand Strategy, Food Network, Scripps Networks
Relying on a healthy level of energy and passion, Fogelson steams toward her 10th year leading the strategic and creative services team at Food Network. In this role, she balances her activities at Food Network, the Cooking Channel, and judging The Next Food Network Star.
The Most Challenging Part of Her Job: "The bigger and more expansive we become as a brand, the more coordination and creativity is needed. We are at full speed 365 days a year because there are opportunities everywhere for this robust category and brand — got to stay in mental shape."
Non-Professional Obsession: "Good wine and cuddling with my little girls in bed watching the Cooking Channel and Scooby-Doo."
SVP, Ad Sales Marketing, Food Network and Cooking Channel, Scripps Networks
Industry veteran Galietta resourcefully uses her marketing and promotional expertise to develop strategic partnerships and innovative tools.
Most Proud of: "The places I have worked at and the people I have worked with. I have been very fortunate over the course of my career to work at three of the leaders in cable. At each of these places, I have had the good fortune to work with leaders who are not only the best in the business but who have led by example and inspired, mentored and encouraged me to be all that I can be."
One Word to Describe Herself: "Curious"
SVP, Corporate Communications, Scripps Networks
An innovator in media relations and employee communications, McConkey has overseen everything from employee newsletters to DIY Network media kits to community outreach initiatives that have been recognized with industry honors.
On Social Media: "It provides greater reach and more direct access to our audiences, which is a plus. It also requires an authenticity and transparency in messaging that I really appreciate. On the other hand, some aspects of social media have led to a devaluing of accurate and credible communications that can be irresponsible and frustrating."
Her Motto: "Trust in the Lord with all your heart and lean not on your own understanding." Proverbs 3-5
Lisa Choi Owens
GM, Scripps Networks Digital
One of the most articulate women in cable, Owens’ portfolio includes heavily trafficked sites like FoodNetwork.com, HGTV.com and TravelChannel.com. She also oversees social, mobile, video syndication and other emerging media.
On Recruiting Women: "The cable industry provides numerous opportunities for women, and they are succeeding at nearly every level. One way to get more women involved in the business is to recruit them right out of college at the beginning of their careers and to expand the idea of ‘cable’ to ‘media’."
Favorite Gadget: "iPad"
SVP, Digital Media Home Category, Scripps Networks
Neil plans digital strategies for Scripps’ sites, while overseeing programming, social, community and overarching growth tactics.
Exciting Tech Trend: "In short: the blurring of the lines between the Web, TV and the phone. Consumers have so much choice, when you combine the numerous programming options with the ability to watch when and where you want on your device of choice, it’s exciting. For me, there isn’t just one technology. The ever-changing nature of technology within our industry is the trend that provides ultimate excitement."
VP, Digital Ad Sales Tech Planning, Scripps Networks
At home in tech and on the business side, the Betsy Magness alum established Scripps’ IT Quality Assurance Department and its Enterprise Business Intelligence Department.
Exciting New Tech: "It’s Social Media. Businesses, including cable, just now are realizing how important it is to listen to the ‘buzz’ on social sites, discussion groups and even on our own network sites. Word of mouth marketing has always been valuable. We have used focus groups for new ideas, shows, websites, and the like. Now we add another component by having ‘Chief Listening Officers’ monitor what the world (in any language) is saying about our brands. Social media is a company’s worst nightmare when someone with a lot of Twitter followers hears of a bad experience. But, oh, how nice when someone loves the show they saw last night on HGTV."